2006
Large companies tend to get their products/services reviewed by other Web sites/blogs benefitting from the traffic, viral nature of reviews, and valuable feedback. This trend doesn’t seem to fit the new market players who will definitely find it hard to get the word out about their products. Connecting with many bloggers who would be interested in talking about or reviewing your products and services could take a long time. Worse yet, even requesting a review from some of the wrong bloggers might inspire them to call you a spammer of some sort. So how do the new players promoted their products/services, then? Here’s one alternative by ReviewMe.
ReviewMe is a marketplace of bloggers who review your products or services on their blog sending your site traffic, viral buzz, and invaluable feedback. However, there’s a big difference between ReviewMe and the other paid advertisement: The advertiser is paying to get reviewed — NOT paying for a positive review. Bloggers will have the priviledge of accepting/declining the review requests (depending on the relevancy to their blog contents) and they WILL review what they find interesting. If the blogger finds something interesting, the odds are it is going to be well in tune with what readers of that channel like. By letting the authors choose, they are more inclined to give a deep, receptive, and insightful review. ReviewMe network helps you find bloggers relevant to your products/services’ niche, and avoiding you from the headache of trying to track down 100 different bloggers to review your products/services.
Overall, ReviewMe has proven to be a great idea to bloggers AND advertisers. Reviews at ReviewMe are not formatted to look like ads. This gives the publishers the ability to deliver more attention and value to their products/services than through advertising via any other marketing channel. Feedbacks are definitely more sincere and genuine since it comes from the people who are dealing with their own specific niche everyday. Of course, advertisers must be willing to take a small risk and engage their audiences instead of paying hundreds of dollars to do other advertisements. Depending on who you talk to, honest feedback from the blogosphere can be a very, very, very good thing. People who read blogs will be at least curious whether they agree/disagree with the reviews, and chances are, they will visit your site to check on your products/services.
Advertisers can signup for a free ReviewMe account HERE, while bloggers can signup for a free account HERE!


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