People of San Francisco often pride themselves on their passions toward celebrities and all things Hollywood. This becomes more evident with the existence of the Sugar Networks sites, made available by Sugar Publishing, Inc., a privately-owned media company focused on creating the richest, most relevant online community for trendsetting, passionate, smart women. The Sugar Network sites aim to reach women aged 18-35 by discussing all woman-related stuffs. The websites includes: PopSugar, TeamSugar, FabSugar, and DearSugar. Here are the description of each of the The Sugar Networks websites:
POPSUGAR is Sugar Publishing’s wildly popular celebrity news site. PopSugar was the first site in the Network, and features news, photos, event recaps and media updates on all of today’s pop stars, embellished with the smart, fresh voice of Pop editorial. Millions of dedicated fans get their celebrity gossip and news from PopSugar. PopSugar is also available on via Helio and Virgin Mobile for cell phones and wireless devices. It’s a place to learn, love and follow the lives of your favorite celebrities. Registered users can comment on every story, featuring:
- Daily news updates
- Filtering daily gossip blogs/sites
- Key magazine interview updates
- Media updates (new or cancelled shows, ratings records, etc)
- Candid photos, magazine photoshoots and major event recaps (i.e., Oscars, premieres, etc.)
- Daily “What to TiVo†reminds viewers of new programming
- Movie, tv and music reviews/suggestions
(Click on the image on the right to see the bigger picture)
TEAMSUGAR is our social network site. It is the hub of the Sugar Publishing Network, TeamSugar is the site to which all members go to discuss the content on the other Sugar sites, post their own pages and photos, chat, fill out polls, or just have fun.We have watched our wonderful community grow and have built a site just for them. TeamSugar members get:
- Profile – express yourself and let people know more about you
- Add a friend – now you can keep track of what your friends are up to all over the network
- My page – everyone gets their own little place on our network, think of it like your cubby hole
- My blog – now you can write your own blog and have friends comment on it
- My guestbook – all TeamSugar members can leave public messages on your page
- Private messages – now you can receive private messages from members
- My comments – see all your comments, all in one place
FABSUGAR is a site dedicated to all must-have-now fashion and beauty products. FabSugar guides users through upcoming trends and how to wear them, where to get them, and even how afford the million-dollar look without spending it. Fab covers everything from timeless classics and beauty staples to where to get the sunglasses worn by the hottest celebrities this week. Site features inlcude:
- New product reviews
- Must have seasonal items (each day a new something – shoes, purse, jeans, dress etc)
- As seen on celebs (where do I get those XXX that XXX was wearing)
- eBay item of the week
- Best magazine must have summary
- Favorite classics
- Beauty staples for every woman
DEARSUGAR is an advice site dedicated to helping readers solve various issues. It then gives the user community a forum to discuss how they agree, disagree or even offer additional ideas to help the reader. Some of the issues DearSugar involved in are:
- Love: Trouble with your love life, crushes on someone, or any thing related to your love life
- Work: Everything about work related problems / issues
- Money: Deals with issues revolving Financial problems
- Friends: Problems/issues with friends
- Family: Problems/issues with your family