Lulu: A Free Self-Publishing Service

by admin on August 6, 2006

Founded in 2002, Lulu is the web’s premier independent publishing marketplace for digital do-it-yourselfers. It’s the only place on the web where you can publish, sell and buy any and all things digital — books, music, comics, photographs, movies, etc. Lulu provides the tools that leave control of content in the hands of the people who created the content. In other words, Lulu is a technology company, not a publisher. So you can use Lulu to publish and sell any kind of digital content, and no one at Lulu is going to ask you to change anything. Ever. Your vision is entirely YOURS.

There is no set-up fee and no minimum order to publish and sell on Lulu. Lulu manages the online business, including printing, delivery and customer service. Using Lulu is just as easy. Just upload a word processing document and follow a wizard to choose the book’s size, format, cover art, and price or commission. You can also set your own royalty for each piece of content, and at the end of each quarter, Lulu will mail you a check for the royalties your content generates. Lulu makes a small percentage from each transaction, which means that it only makes money if you succeed in selling your work.

Lulu brings creative content to the world and gives its talented publishers and web visitors the venue to buy and sell independent works. Publishing through Lulu leaves control of content in the hands of the people who created it. Pretty revolutionary, really.

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